Evaluating the Communication Strategy adopted by Yahoo

Evaluating the Communication Strategy adopted by Yahoo Founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang, Yahoo! began as a hobby and has evolved into a leading global brand that changed the way people communicate with each other, conduct transactions and access, share, and create information. Today, Yahoo! Inc. attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. The majority of Yahoo! offerings are available in more than 30 languages. The company is headquartered in Sunnyvale, California, with a presence in more than 25 countries, provinces, and territories. Yahoo!s vision is to be the centre of peoples online lives by delivering personally relevant, meaningful Internet experiences (Yahoo, 2010) Yahoo! operates the web portal http://www.yahoo.com which provides content including the latest news, entertainment, and sports information. The portal also gives users access to other Yahoo! services like Yahoo! Mail which is the most popular product, Yahoo! Maps which provides the user with maps of cities and town , Yahoo! Finance enables user to have achieve to financial trade and stock market, Yahoo! Groups is a large collection of online discussion boards and Yahoo! Messenger which offer free communication . The majority of the product offerings are available globally in more than 20 languages. When any organisation is formed is main objective is to serve a certain purpose or need. Yahoo aims to be the center of peoples online lives. Customer is king and it is always important to provide a personal responsibility in order to maintain the customers loyalty and trust. Customer are always regards as the number one priority and keeping them satisfied is main goal always. Main body External And Internal Communication Corporate Communication is an essential aspect of an organisation and one that can determine the success of the organisation. It is the management function that offers a framework for the effective coordination of all internal and external communication with the overall purpose of establishing and maintain favourable reputations with stakeholder groups upon which the organisation is dependent on ( Joep Cornelissen 2008) http://www.emeraldinsight.com/content_images/fig/1680040405005.png Markwick and Fill model helps with explaining how an organisation presents itself to each stakeholders and how it enables to distinguish itself from all other organisation In every organisation employers are the one of the key assets that helps the business establish itself in the market. Yahoo! believes that Work and play join forces to revolutionize the web When Yahoo! Started it was a directory of websites. They pioneered a new profession for its employees called Web Surfer which involved categorizing sites of every stripe in which they have to decide what to include, where to arrange the information and how to describe things in a clear point of view. In embarking on the task of bringing order to so much information, Yahoo! established foundational principles which are as relevant today as they were when the Web was new: Be simple, clear, direct. Be useful, inclusive, and provide context, not judgment. Employers are not confined to their offices for hours. Yahoo! believes that Work and play join forces to revolutionize the web. Forbes magazine has named Yahoo one of the best companies to work for. Yahoo! believes humor is essential to success and it applauds irreverence and dont take ourselves too seriously. We celebrate achievement. The company fosters an environment of teamwork, offering video games and Foosball, and celebrating achievements and milestones with company parties. Environment Yahoo! has a strong commitment to corporate citizenship, and strives to conduct business in an environmentally responsible manner. Yahoo! is constantly trying to give back to the community in a lot of ways. It ranked number one environment corporate citizen in the Corporate Responsibility Officers 10 Best Media list in 2007 We use ingenuity and technology to reduce our dependence on natural resources such as energy, materials, and water. And each Yahoo! employee pitches in to help reduce waste. This teamwork makes decreasing the overall environmental impact almost as much fun as yodeling. We endeavor to use our global reach to promote the story of sustainability. As a result, we are increasing value to our customers and shareholders, providing an example to other companies, and contributing to a more sustainable  future. Yahoo believes in sharing the success with the communities it lives and works in and strive to do our very best for their employees, shareholders, customers and the  environment. Yahoo is committed to provide the best online user experience to all individual disable or non-disabled alike. In 2008 Yahoo! developed the accessibility lab which designers and engineers studied how disabled children and individuals soon computers and assess the internet Yahoo!s commitment to accessibility is not only socially responsible but also a reflection of our mainstream business practices. Yahoo! fundamentally respects its customers. Identity, Reputation and Image Every organisation has an image that gels with its reputation.By establishing an identity in a market a company is able to distinguish itself from other corporations in the market. Apart from being a leading global internet brand Yahoo!s When is come to identity Yahoo regards itself a corporate citizen it has associated itself with two charities which are Trans Tanz And Hope HIV. Tranz Tanz charity in Tanzania that aims to provide people living with HIV and AIDS with drug treatment and testing facilities in regional health centers without charge. But since many people cannot afford public transport .Trans Tanz provides free bus service transporting patients to and from the health centers and their homes. In 2010 on world aids day it plans to use motorbikes to deliver the drugs and test kits from the Health Centers to the patients home. Hope HIV supports people in sub Saharan Africa who have been affected or orphaned by HIV/AIDS by providing education and emotional support to the victims. HopeHIV aims to make the victims future one of hope rather than despair. By being associated with such charities Yahoo! is able to project its image of itself as a caring and responsible corporate citizen contributing to the fight against one of the deadliest diseases around. This enables to boost Yahoo! brand recognition and royalty to its customers (Yahoo 2010) Culture http://www.designedforafrica.org/images/blog/hofstede.jpg Every organisation has a culture which generates the image of an organisation to the outside world. It determines how the corporation presents itself. Hofstede Framework for assessing culture helps us in identify Yahoos culture. One of factor for cultural assessment is Power Distance in Yahoo the level between the top level management and employees is low which means ideas and view are encouraged and accepted by the management to surfaces anywhere within the organisation. All employees are treated equally and are encouraged to communicate openly (Yahoo Code of Ethics) Individualism is hugely prevalent in all Yahoo ! companies since it an American establishment. With regard to the Masculine and femininity approach Yahoo! adopts both the styles.Yahoo is committed to being a leading global company and strives to do so with integrity. They execute the task flawless and dislike any shortcuts on the other hand Yahoo adopts a famine approach towards its relationship with its employees .Yahoo employers are regarded as valuable assets and the company takes good care of them by providing them with all of perks (dental medical insurance etc).When it comes to uncertain factors affecting the environment Yahoo is able to adapt to it. Yahoo always tries to anticipate the trends in the market and quickly embrace it. Role Of Human Resource Management Human Resouce Management is regarded as one of the most important functions in an organisation. It acts as a guideline for the organisation to add value to its business. One of the main roles of Human Resource management is to meet the needs of management, HRM is a strategic management tool that links people in an organisation towards the goals and objectives of the business. http://www.emeraldinsight.com/content_images/fig/0690170707001.png The Harvard analytical framework explains how the organisation operates in a business environment. Situational factors influence the organisations HR strategy choice. With reference to the work ethics of Yahoo! it conducts itself with integrity that upholds the values of the organisation. The style of management adopted is different from most business organisation they believe that humour is essential for success. The power distance between the top management and employers is low as Yahoo accepts view, ideas and opinions from anywhere within the organisation. By enabling employers to express themselves will lead to more dedication and commitment which in turn helps Yahoo to achieve their targets. Stakeholders interest is an essential aspect in an organisation. Yahoos management consist of high skilled and qualified people. To name a few one of them being Micheal J. Callahan who is the executive vice president of Yahoo! his role is to advise the companys management and board of directors on strategic and corporate matters. When it comes to Yahoos marketing strategy Elisa Steele is in charge Elisa handles the global marketing strategy as well as global communication and regional marketing. Yahoo! considers itself to be an equal opportunity employer and believes in treating it employers with courtesy and respect. With the wide number of employers working in Yahoo! coming from different backgrounds the organisation has zero tolerance towards unlawful workplace harassment and always strives to maintain an environment where all cultural backgrounds are embraced. The HRM policies of Yahoo! provide guidelines on how the organisation accepts its staff to conduct themselves and how communication between various departments should be carried out in a structured manner so that it is complaisant with the laws and regulations which are applicable to all their worldwide operations. David who works as the Chief Human Resouces Officer say I constantly listen to feedback from employees on how the HR processes can improve and do my best to address Yahoos concerns. Employers are encouraged to take up new challenges to learn more about the business and with that exposure they will be able to contribute immensely to the team and Yahoo! as a whole HR Outcomes The HR outcomes revolves around the commitment the employers have towards the organisation, The staff views and ideas are always considered by the management and discourage them to be spectator in the organisation this helps with developing an emotional bond between the employers and the organisation itself. Long Term Consequences It has been 15 years since Yahoo! established itself and during its time period it was been able to emerge as one of the top most successful companies in the world .With all the success it said gained Yahoo! has not forgotten the staff who have been with the organisation from the start and their efforts havent gone unnoticed . Conclusion In light of the above analysis undertaken by me for Yahoo! I feel that the communication strategy adopted by the firm is extremely efficient .Yahoo has adopted an excellent corporate strategy that enable the organisation to communicate corporate messages to all its stakeholders. Yahoo is one of the most successful media and communication enterprises in the internet industry. People from all over the world come to Yahoo to find information that matters to them the most and Yahoo never fails to deliver that to their customer. All the employers in yahoo are recognised and rewarded thereby sustaining their contribution towards the success of the company.With regard to corporate reputation Yahoo has consistently communicated and projected its corporate images towards the stakeholders as being authentic , unique and responsible with its association to a large number of charitable organisation and fight against AIDS.

Cost, Access, and Quality Essay

*Access to care may be defined as the timely use of needed, affordable, convenient, acceptable, and effective personal health services. Accessibility refers to the fit between the location of a provider and the location of patients. *Administrative costs are costs associated with the management of the financing, insurance, delivery, and payment functions. These costs include management of the enrollment process, setting up contracts with providers, claims processing, utilization monitoring, denials and appeals, and marketing and promotional expenses. *An all-payer system requires the participation of all major health care payers in a nationwide cost-containment program. APG stands for ambulatory patient groups, which are based on a patient classification and payment system designed to identify and explain the amount and type of resources used in an ambulatory visit. Patients in an APG have similar clinical characteristics, similar resource use, and similar cost. *Clinical practice guidelines (also called â€Å"medical practice guidelines†) are explicit descriptions representing preferred clinical processes. They are standardized guidelines in the form of scientifically established protocols designed to guide physicians’ clinical decisions. *Competition refers to rivalry among sellers for customers. In health care delivery, it means that providers of health care services would try to attract patients who have the ability to choose from several different providers. Although competition more commonly refers to price competition, it may also be based on technical quality, amenities, access, or other factors. *Cost-efficiency evaluates the relationship between increasing medical expenditures/risks and improvements in health levels. A service is cost-efficient when the benefit received is greater than the cost incurred in providing the service or the potential health risks from additional services. *Cost shifting refers to the ability of providers to make up for lost revenues in one area by increasing utilization or charging higher prices in other areas. *Critical pathways are case specific plans of medical care that identify along a time line w ho will provide what interventions and what the expected outcomes would be. *Demand-side incentives refer to the cost-sharing mechanisms that place a larger cost burden on consumers, thus encouraging consumers to be more cost conscious in selecting the insurance plan that best serves their needs and more judicious in their utilization. *Defensive medicine is the practice of medicine that involves prescribing tests and services that are not medically justified but are likely to protect physicians against possible malpractice lawsuits. *Fraud involves a knowing disregard for the truth. It generally occurs when billing claims or cost reports are intentionally falsified. It includes pro vision of ser vices that are not medically necessary and billing for ser vices that were not provided. *Outcome is the end result obtained from utilizing the structure and processes of health care delivery. Outcomes are often viewed as the bottom-line measure of the effectiveness of the health care delivery system. *Overutilization occurs when the costs or risks of treatment outweigh the benefits and yet additional care is delivered. *The term peer review refers to the general process of medical review of utilization and quality w hen it is carried out directly or under the supervision of physicians. *PRO stands for peer review organization. PROs are state-wide private organizations composed of practicing physicians and other health care professionals who are paid by the federal government to review the care provided to Medicare beneficiaries to determine whether care is reasonable, necessary, and provided in the most appropriate setting. *Quality has been defined as the degree to which health services for individuals and populations increase the likelihood of desired health outcomes and are consistent with current professional knowledge. *Quality assessment refers to the measurement of quality against an established standard. *Quality assurance is a step beyond quality assessment and is synonymous with quality improvement. It is the process of institutionalizing quality through ongoing assessment and using the results of assessment for continuous quality improvement (CQI). *Reliability reflects the extent to which the same results occur from repeated applications of a measure. *Risk management consists of proactive efforts to prevent adverse events related to clinical care and facilities operations and is especially focused on avoiding medical malpractice. *Small area variations refer to the unexplained variations in the treatment patterns for similar patients and health conditions in different parts of the country. *Supply-side regulation typically refers to antitrust laws in the U.S., which  prohibit business practices that stifle competition among providers, such as price fixing, price discrimination, exclusive contracting arrangements, and mergers deemed anticompetitive by the Department of Justice. *A top-down control over total health expenditures establishes budgets for entire sectors of the health care delivery system. Funds are distributed to providers in accordance with these global budgets. Thus, total spending remains within pre-established budget limits. The downside to this approach is that, under fixed budgets, providers are not as responsive to patient needs, and the system provides little incentive to be efficient in the delivery of services. Once budgets are expended, providers are forced to cut back services, particularly for illnesses that are not life-threatening or do not represent an emergency. *TQM stands for total quality management and is synonymous with continuous quality improvement (CQI). It is an integrative management concept of continuously improving the quality of delivered goods and services through the participation of all levels and functions of the organization to meet the needs and expectations of the customer. *Underutilization occurs when the benefits of an intervention outweigh the risks or costs, yet the intervention is not used. *The validity of a scale is the extent to which it actually assesses what it purports to measure. REVIEW QUESTIONS 1. What are the two main objectives of this chapter? 2. What are the three major cornerstones of health care delivery? 3. What is meant by the term â€Å"health care costs†? Describe the three different meanings of the term ‘cost.’ 4. Why should the United States control the rising costs of health care? 5. Name and describe the 9 major factors contributing to the high costs of health care. 6. What is a third-party payment/reimbursement? 7. Explain how, under imperfect market conditions, both prices and quantity of health care are higher than they would be in a highly competitive market. 8. Discuss price controls and their effectiveness in controlling health care expenditures. 9. Discuss the role of PROs (peer review organizations) in cost containment. 10. What are the two competition-based cost-containment strategies? 11. What does access to care mean? 12. What are the implications of access for health and healthcare delivery? 13. What is the role of enabling and predisposing factors in access to care? 14. What are some of the implications of the definition of quality proposed by the Institute of Medicine? In what way is the definition incomplete? 15. Discuss the dimensions of quality from the micro- and macro-perspectives. 16. Discuss the main developments in process improvement that have occurred in recent years.

Reflection Of Americanah Reflection - 1216 Words

Amanda Papanicolaou Ms.Brown Undiscovered Country October 11, 2017 Reflection of Americanah’s Ending The ending of critically acclaimed Chimamanda Ngozi Adichie’s novel Americanah can be interpreted in numerous ways. Evidently, it can be easily construed that these last finals events of Ifemulu’s life, portrayed in the book, are something of a happy matter and a earned conclusion to her complicated life and relationships that have taken place throughout the book. In it’s foundation, Americanah regards this ideal of a modern relationship that overcomes authentic struggles of relationships and social interactions in a period where people and society’s perceptions and influences are major factors. In doing so, Adichie compellingly†¦show more content†¦It is evident throughout the book that Ifemulu displays this conflict of identity in her relationships, her physical appearance, and her nature. However when the the societal/ cultural pressures and people in Ifemulu’s life celebrate and encourage her for her developments of American characteristics, it makes it even more difficult for her to find herself. Yet in attempt to get in touch with the person she desires to be through relationships like Curt and Blaine, Ifemulu subconsciously sabotages herself constantly which blinds her from seeing and gaining what she truly covets. However, although these struggles and adversity defined Ifemulu, it also gave her something t o gain; her true self. Therefore in the end when she doesn’t just suppress her insecurities regarding her identity, but she actually takes initiatives such as quitting her job for the the woman’s magazine in Nigeria, writing about things that truly matter to her such as the important issues of Lagos in her new blog, making peace with her past relationships that she subconsciously sabotaged when she was repressing her feelings, and by finding her independence and discovering the kind of person she is outside of relationships and pressures, we as readers as satisfied, because it is a coming of age story that most people can relate to and sympathize with, and when this very realistic character can transition out of

Political Philosophies From Plato, Locke, Hobbes, And...

Mia Love Poli Sci 51 Prof. Oifer 7/10/2017 Paper #1 Over the course of this paper, political philosophies from Plato, Locke, Hobbes, and Rousseau will be discussed. While some of their views on justice and power are similar, they do have many different beliefs on what is just and who should make it so. These philosopher’s perspectives will be uncovered to propose what justice requires be done to Abbot Kinney Boulevard in Venice, California. While focusing on Plato’s ideas, the paper will critique his ideas from the perspectives of Locke, Hobbes, and Rousseau. According to Plato, it is important to understand what is good, rational, and modest. Locke emphasizes individuals controlling themselves and their property focusing on life, liberty,†¦show more content†¦Justice should be controlled by wise rulers. because they will understand and know the needs of the community. It is important to wise and educated people in the community who know what is best for the community’s basic needs is in charge. Decisions from philosophers must be made with proper reason. â€Å"When is a man likely to succeed best? When he divides his exertions among many skills, or when he devotes himself exclusively to one? When he devotes himself to one (Plato 60). As the quote discusses, it is important that people who have some sort of specialty or wisdom about something, use their life to explore what justice is and how they should inforce it. Plato believes only those who are wise enough and understand what the surrounding community needs can be in power. Plato believes, on Abbot Kinney, those in the community who should make decisions about Abbot Kinney are researchers, intellectuals, and educators. Modern day that might look like professors, researchers, or philosophers who spend their time studying the city. Even city developers would be successful according to Plato because of the time they spend studying Abbot Kinney. Modesty and serving the community is most justice to Plato; he believes that Abbot Kin ney should be run by intellectuals who are dedicated to learning about Abbot Kinney and its surrounding community. According to Locke,Show MoreRelatedThomas Hobbes And John Locke1256 Words   |  6 Pages Differing greatly from the views of Plato, Socrates (as seen through Plato’s teachings), and Aristotle, modern philosophers focused more prominently on human nature instead of the pressing matters of diverse government systems. Granted, Thomas Hobbes and John Locke do discuss political systems to some extent, but they are nowhere near as invested in the ideas of the just and political systems which enticed Plato and Socrates. 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Prostitution Sociology - 1973 Words

In terms of sociology, Prostitution is a way for an individual to maximize their monetary intake or in other words â€Å"benefits† by selling the thing that they have readily, their bodies. In other words, it is the act or practice of participating in promiscuous sexual activity especially for money. Prostitution has been in existence for ages, going back to the Byzantine, Roman, Greek, and Egyptian Empires. Ironically, the ancient religions of those eras dealt with the needs of the group and consequently developed protocols for dealing with sexual relations that have propagated throughout time to the modern era. As a result, prostitution is not about to disappear anytime soon, despite relatively recent local laws. Also throughout centuries,†¦show more content†¦After the Escorts comes the Bar girls/boys who are hustlers, strippers and table dancers that work in night clubs, bars and strip joints primarily. Then comes the house girls that work in brothels which would run by a madam (female recruiter) or a pimp (male recruiter); they have very little to no freedom in selecting their client and cannot turn down a customer. After that come the bottom two classes – street-walkers and drug-addicts. The street-walkers are prostitute work at a specific location and in open street and dress very provocatively to entice their customers. The bottom tier, drug-addicts are man or woman who would have sex with others just to have drugs or money to buy drugs. These five ranks also determines how much freedom and options you have and the entry and exit in the sex industry; the higher the rank the hard to enter and easy to quit while it remains the opposite in the lower rank. The higher rank prostitutes also have more protection and security than the lower rank ones and there are more violent events (rape, death etc) in the lower rank than the higher rank that have an established business with higher and exclusive clientele. Despite it’s danger and the cultural taboo condemning it, in the documentary Prostitution: the oldest trade, where several prostitutes were interviewed on how they feel aboutShow MoreRelatedSociology of Prostitution Essay642 Words   |  3 PagesProstitution is one topic in which the causes have been debated by many. There are three theories that I will discuss throughout this paper. The theories include a functionalist, feminist, and social psychological view of the subject. The argument that appears more correct is a matter of opinion. The functionalists believe there are two main reasons why a person would become a prostitute. The first reason deals with sexual morality. 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Essay1148 Words   |  5 PagesProstitution in its legal sense is defined as sexual intercourse of some kind in exchange for some kind of payment, usually money (Adriaenssens and Hendrickx 665; Perer 826).As of 2013, there are an estimated 1 million to 2 million prostitutes active in the world wide sex work industry today (Adriaenssens and Hendrickx 666). Prostitution is illegal in the United States; however, many experts think that should change. Most European and Asian countries have legalized pros titution (Agustà ­n 74). SomeRead MoreProstitution Is A Sensitive, Hot, And Controversial Topic Essay1302 Words   |  6 PagesProstitution could be considered as one of the oldest commerce format. Even in the early 2400 BC, according to the Sumerian Records, the female and male prostitutions or transvestite entertainers were mentions for the first time. Then the Hammurabi’s Code also mentioned rights of a prostitute or child of a prostitute in the Six of Hammurabi’s 282 codes (Codes 178-80, 187, 192, 193). As the most basic demand of human beings, the legalization of prostitution is always a sensitive, hot, and controversialRead MoreThe Worlds Oldest Profession1574 Words   |  7 Pagesstates â€Å"Prostitution is the world s oldest profession†. Some find this statement true but there are many advocates groups who are fighting to end this profession. In this paper we will explore the history, the business side, the players who are involve in the world of pro stitution and how it is related to sex trafficking. Also the different factors that are involve and how the government trying defeat this epidemic. Pipeline to prostitution Bring awareness, provide the true facts of prostitution, theRead MoreIn the 21st century, significant researchers, organizations and policy makers are advocating the1600 Words   |  7 Pageswhich subtle signs are not considered sufficient evidence (Hocking Muthu, 2012). In other words, current legislation refuses to recognize sex workers in debt bondage to be considered sexual slaves. However, abolitionists and anti-prostitution advocates argue that prostitution is the pull factor by the destination country that leads to sex trafficking and inevitably sex slavery and exploitation (Hoyle, et al., 2011; O’Brien, 2011). Supporting this argument is Carson’s (2011) analysis on policies showingRead MoreJames Wait. Hoetker. Ap Literature. 21 December 2016. (Insert1775 Words   |  8 PagesJames Wait Hoetker AP Literature 21 December 2016 (Insert Title) In a decade that will be surely known as one of grand feminist success it seems worthwhile mentioning that prostitution is a new feminist issue. According to â€Å"Women Have the Rights† many sex workers and feminist activists see the decriminalization of prostitution as a human rights initiative for women to regain control over their bodies. These third wave feminists find sex an issue that should be more widely discussed. Large leaps inRead MoreCanadian Prostitution : The Practice Of Exchanging Money For Sexual Services1807 Words   |  8 PagesCanadian prostitution, the practice of exchanging money for sexual services† (Shaver, 2011) originally started in the 1800’s, and has never been an illegal act Canada. However, the dangers of the job, and safety risks these women are exposed to have always been prevalent on Canadian streets. The most common form of prostitution when the trade was established was off street prostitution. This can be defined as, â€Å"Pr ostitution that is issued out of escort agencies, massage parlours, private residences

Human Impact on the Natural Environment Case study The world’s Tropical rainforests Free Essays

They are found around the equator between the tropic of Cancer and the tropic of Capricorn. They run in a belt from west – east. The landmass of tropical forest is very extensive, it covers 7% of all the worlds land. We will write a custom essay sample on Human Impact on the Natural Environment Case study: The world’s Tropical rainforests or any similar topic only for you Order Now It is trans continental; it covers 4 continents South America, Africa, Asia and Oceania. The Rainforest Environment: The Amazon rejoins of South America (Amozonia) Population density is number of people by area of land Population density = number of people/ are of land Brazil population = 150500000 Land area = 8361111 km2 population density =18 people per km2 U.K population = 56000000 Land area = 244602 km2 population density = 229 people per km2 Amazonian population = 6000000 Land area = 2000000 population density = 3 people per km2 A Comparative Analysis of population for the 3 areas? Brazil is a much bigger population and a massive amount of land so there are a lot of people living in a large amount of land that is why the population density is so low. The U.K has a large population but a small amount of lad it is very densely populated that is why the population density is so high. Amazonian has a small population and a large amount of land it is very sparsely population that is why the population density is so very low. You can read also Costco Case Study The Tropical Rainforest climate compared to our own (London and England) The range of temperature is the amount of degrees between the lowest temperature and the highest. (1) The annual rainfall for Manus is 1811mm this is about three times as much rain as London receives 600mm London has a very fixed amount of rainfall over the year and Manus has an extremly varied amount of rainfall over the year. (2) Manus has a very high average temperature at about 28oc this is about three times the temperature of londons at 11oc. (3) Manus has a very small range of temperature 2oc this shows no fixed seasons with temperature because there is very little change London’s is seven times bigger a 11oc this shows that the temperature is not fixed this is show by the four seasons winter spring autumn and summer, in June, July and August the temperasture is at its highest showing summer. (4) Manus has only 2 distinct seasons the wet and the dry season because the temperature is the same all year round from November to May it rains very hevily about 200 mm from june to april it is relitivly dry about 50mm. (5) The rainfall in Manus is very heavy most of the year except of 3 months it is not fixed; in London the rain is a similar amount all year round. Vegetation and Daily Weather Conditions Read this Ch. 22 Respiratory System In the rain forest the water is evaporated during the day and by 3 o’clock it starts to rain this is covectional rainfall. This make the forest vegitation very dense and not much light reaches the forest floor, becase it is some warm and wet if anything fall to the floor it starts to decompose quickly, There are 4 layers in a rain forest the top layer is the Emergents these are 45 meters high they are close together and stop some light passing through the there is the main canopy at 30 meters this stops more light and then at 25 meters there is the under canopy this stops more light then there are the shrubs at 5 meters this stops more light, so there is not very much light at the floor. The trees in the tropical rainforest are deciduous but the forest remains evergreen. Why? There are constant high temperatures, this means that there are no seasons like winter when the tress lose there leaves, the tress lose their leaves at different times in the year so it looks like the forest is evergreen. How to cite Human Impact on the Natural Environment Case study: The world’s Tropical rainforests, Free Case study samples

Aged Care Nursing

Question: Write an Essay Discussing and Analysing the Professional Attributes and Scope of Practice that Differentiates the Specialty Nurse in Aged Care. Answer: Aged care nursing is considered to be a dignified area of nursing as it revolves around addressing the complex needs of older patients in a safe environment. An aged care nurse is responsible for providing care to elderly people in nursing homes, hospitals, residential care units and home care service (Clark et al., 2014). The present essay discusses and analyses the professional attributes and scope of practice that differentiates the speciality nurse in aged care. The essay illustrates the roles and responsibilities that an aged care nurse has to demonstrate within the area of practice. It also identifies the additional education and training required for being an expert in this field. The essay is guided by the NMBA Competencies for Registered Nurses relating to aged care. Aged care nursing is gaining more demand in the contemporary era due to a fast ageing population in the country and their diverse healthcare needs. The career path of an aged care nurse is interesting, engaging and challenging. In order to work as an aged care nurses, one must be a Registered Nurse who is a regulated health professional under Australian Health Practitioner Regulation Agency (AHPRA) and has a registration under the Nursing Board. For becoming a registered nurse, one has to pass the three years Bachelor of Nursing degree. These nurses can then pursue post graduate degree qualification that specialises in aged care, like Graduate Certificate, Graduate Diploma, Masters and Clinical Doctoral. These courses enable the registered to nurse to attain the desired expertise and skills in an aged care facility. The baseline for preparation for becoming an aged care nurses is, therefore, a degree as a registered nurse (Clark et al., 2013). An aged care nurse is to provide physical, emotional and personal support to older patients who require medical interventions and support for daily activities of living. Providing assistance to the patients for the multi-faceted functions of life is the key responsibility of such a nurse. The level of assistance provided is dependent on the health and emotional well-being of the patient. The jobs that an aged care nurse has to carry out include administration of medicines, monitoring of diets, observations of residents and reporting to the senior management. Another area of responsibility is to manage the age-related complications that older patients often face (Dunphy et al., 2015). Aged care nurse has the challenge of working in diverse working conditions since the needs of the geriatric population is significantly different and more complex than the other patient populations. They may be required to work in rotational shifts with more duration of working hours. Often, the duty is stressful and exhausting due to the nature of work done. They also are at risk of safety hazards while engaging with the patients (Peate et al., 2013). Clark et al., (2013) outlines the skills, knowledge and attributes that an aged care nurse must possess. As per the authors, an aged care worker needs to have a supportive and caring attitude. The nurse needs to have a patience and high level of discretion. Moreover, a high level of professionalism is required to work with elderly patients as the working environment may not always be suitable and comfortable to work in. Nurses need to have physical strength and fitness to work in such demanding conditions. An aged care nurse needs to use different tools and equipment like the hoists to move the patient from the bed and swivel cushions for movement from cars. It is pivotal that nurses have the training for handling such equipment and technologies. Familiarity with vehicle modifications is also crucial. Scanlon et al., (2016) describes the professional attributes and qualities that an aged care nurse must possess to accomplish as an aged care professional. An elderly patient is faced with limitations that are liberating at times and humbling at others. A professional caring for the aged patients must be having the knowledge of such changes and provide support at the time of this transition. Apart from empathetic and caring in nature, aged care nurse must have a calm disposition, patience, motivation and positivity, sensitivity, respect towards patience and clear and effective communication skills. Professionals need to dedicate the attention to delivering optimal care services for the patients and avoid the interference of their personal concerns and stress factors into their professionalism. A positive approach is needed as such professionals are responsible for supporting and encouraging patients with enthusiasm and optimism. A culturally safe environment is to be build up in due practice for eliminating language, ethnic and cultural differences. A number of reasons contribute to the vulnerability of the elder patients. Being sensitive and responsiveness to the emotional changes elder patients go through is a key feature of aged care nurses (Cashin et al., 2015). The Nursing and Midwifery Board of Australia outlines the National competency standards for the registered nurse in Australia, and these standards are applicable for aged care nurses. The competencies required fall under the domains of professional practice, critical thinking and analysis, provision and coordination of care and collaborative and therapeutic practice. The competencies for professional practice implies that a nurse needs to be aware of the legal, ethical and professional responsibilities that are reflected through a demonstration of satisfactory accountability, knowledge level, proper functioning in accordance with the legislations and protection of patients rights. Nurses need to demonstrate critical thinking and critical analysis and consider the value of evidence-based practice. Reflection on own practice and beliefs and feelings is necessary. Coordination is to be extended for assessment, planning, implementation and evaluation of care. Lastly, nurses are to establ ish and sustain professional relationships with other professionals and patients. Working in an interdisciplinary team is crucial for effective care delivery (nursingmidwiferyboard.gov.au, 2010). At the end, it can be stated that nurses are fundamental to the care delivery in aged care sector. Specialist skills, knowledge, and jest to apply theory into practice are the key attributes of an aged care nurse. Aged care nursing practice offers exciting, rewarding and dynamic work and prosperous career opportunities. Organisations must lend full support so that aged care nurses can utilise their full scope of practice. References Cashin, A., Buckley, T., Donoghue, J., Heartfield, M., Bryce, J., Cox, D., ... Dunn, S. V. (2015). Development of the nurse practitioner standards for practice Australia.Policy, Politics, Nursing Practice,16(1-2), 27-37. Clark, S. J., Parker, R. M., Davey, R. (2014). Nurse Practitioners in Aged Care Documentary Analysis of Successful Project Proposals.Qualitative health research, 1049732314548691. Clark, S., Parker, R., Prosser, B., Davey, R. (2013). Aged care nurse practitioners in Australia: evidence for the development of their role.Australian Health Review,37(5), 594-601. Dunphy, L. M., Winland-Brown, J., Porter, B., Thomas, D. (2015).Primary Care: Art and Science of Advanced Practice Nursing. FA Davis. National competency standards for the registered nurse. (2010). nursingmidwiferyboard.gov.au. (1st ed.). Peate, I., Wild, K., Nair, M. (2014).Nursing practice: knowledge and care. John Wiley Sons. Scanlon, A., Cashin, A., Bryce, J., Kelly, J. G., Buckely, T. (2016). The complexities of defining nurse practitioner scope of practice in the Australian context.Collegian,23(1), 129-142.