Evaluating the Communication Strategy adopted by Yahoo

Evaluating the Communication Strategy adopted by Yahoo Founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang, Yahoo! began as a hobby and has evolved into a leading global brand that changed the way people communicate with each other, conduct transactions and access, share, and create information. Today, Yahoo! Inc. attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. The majority of Yahoo! offerings are available in more than 30 languages. The company is headquartered in Sunnyvale, California, with a presence in more than 25 countries, provinces, and territories. Yahoo!s vision is to be the centre of peoples online lives by delivering personally relevant, meaningful Internet experiences (Yahoo, 2010) Yahoo! operates the web portal http://www.yahoo.com which provides content including the latest news, entertainment, and sports information. The portal also gives users access to other Yahoo! services like Yahoo! Mail which is the most popular product, Yahoo! Maps which provides the user with maps of cities and town , Yahoo! Finance enables user to have achieve to financial trade and stock market, Yahoo! Groups is a large collection of online discussion boards and Yahoo! Messenger which offer free communication . The majority of the product offerings are available globally in more than 20 languages. When any organisation is formed is main objective is to serve a certain purpose or need. Yahoo aims to be the center of peoples online lives. Customer is king and it is always important to provide a personal responsibility in order to maintain the customers loyalty and trust. Customer are always regards as the number one priority and keeping them satisfied is main goal always. Main body External And Internal Communication Corporate Communication is an essential aspect of an organisation and one that can determine the success of the organisation. It is the management function that offers a framework for the effective coordination of all internal and external communication with the overall purpose of establishing and maintain favourable reputations with stakeholder groups upon which the organisation is dependent on ( Joep Cornelissen 2008) http://www.emeraldinsight.com/content_images/fig/1680040405005.png Markwick and Fill model helps with explaining how an organisation presents itself to each stakeholders and how it enables to distinguish itself from all other organisation In every organisation employers are the one of the key assets that helps the business establish itself in the market. Yahoo! believes that Work and play join forces to revolutionize the web When Yahoo! Started it was a directory of websites. They pioneered a new profession for its employees called Web Surfer which involved categorizing sites of every stripe in which they have to decide what to include, where to arrange the information and how to describe things in a clear point of view. In embarking on the task of bringing order to so much information, Yahoo! established foundational principles which are as relevant today as they were when the Web was new: Be simple, clear, direct. Be useful, inclusive, and provide context, not judgment. Employers are not confined to their offices for hours. Yahoo! believes that Work and play join forces to revolutionize the web. Forbes magazine has named Yahoo one of the best companies to work for. Yahoo! believes humor is essential to success and it applauds irreverence and dont take ourselves too seriously. We celebrate achievement. The company fosters an environment of teamwork, offering video games and Foosball, and celebrating achievements and milestones with company parties. Environment Yahoo! has a strong commitment to corporate citizenship, and strives to conduct business in an environmentally responsible manner. Yahoo! is constantly trying to give back to the community in a lot of ways. It ranked number one environment corporate citizen in the Corporate Responsibility Officers 10 Best Media list in 2007 We use ingenuity and technology to reduce our dependence on natural resources such as energy, materials, and water. And each Yahoo! employee pitches in to help reduce waste. This teamwork makes decreasing the overall environmental impact almost as much fun as yodeling. We endeavor to use our global reach to promote the story of sustainability. As a result, we are increasing value to our customers and shareholders, providing an example to other companies, and contributing to a more sustainable  future. Yahoo believes in sharing the success with the communities it lives and works in and strive to do our very best for their employees, shareholders, customers and the  environment. Yahoo is committed to provide the best online user experience to all individual disable or non-disabled alike. In 2008 Yahoo! developed the accessibility lab which designers and engineers studied how disabled children and individuals soon computers and assess the internet Yahoo!s commitment to accessibility is not only socially responsible but also a reflection of our mainstream business practices. Yahoo! fundamentally respects its customers. Identity, Reputation and Image Every organisation has an image that gels with its reputation.By establishing an identity in a market a company is able to distinguish itself from other corporations in the market. Apart from being a leading global internet brand Yahoo!s When is come to identity Yahoo regards itself a corporate citizen it has associated itself with two charities which are Trans Tanz And Hope HIV. Tranz Tanz charity in Tanzania that aims to provide people living with HIV and AIDS with drug treatment and testing facilities in regional health centers without charge. But since many people cannot afford public transport .Trans Tanz provides free bus service transporting patients to and from the health centers and their homes. In 2010 on world aids day it plans to use motorbikes to deliver the drugs and test kits from the Health Centers to the patients home. Hope HIV supports people in sub Saharan Africa who have been affected or orphaned by HIV/AIDS by providing education and emotional support to the victims. HopeHIV aims to make the victims future one of hope rather than despair. By being associated with such charities Yahoo! is able to project its image of itself as a caring and responsible corporate citizen contributing to the fight against one of the deadliest diseases around. This enables to boost Yahoo! brand recognition and royalty to its customers (Yahoo 2010) Culture http://www.designedforafrica.org/images/blog/hofstede.jpg Every organisation has a culture which generates the image of an organisation to the outside world. It determines how the corporation presents itself. Hofstede Framework for assessing culture helps us in identify Yahoos culture. One of factor for cultural assessment is Power Distance in Yahoo the level between the top level management and employees is low which means ideas and view are encouraged and accepted by the management to surfaces anywhere within the organisation. All employees are treated equally and are encouraged to communicate openly (Yahoo Code of Ethics) Individualism is hugely prevalent in all Yahoo ! companies since it an American establishment. With regard to the Masculine and femininity approach Yahoo! adopts both the styles.Yahoo is committed to being a leading global company and strives to do so with integrity. They execute the task flawless and dislike any shortcuts on the other hand Yahoo adopts a famine approach towards its relationship with its employees .Yahoo employers are regarded as valuable assets and the company takes good care of them by providing them with all of perks (dental medical insurance etc).When it comes to uncertain factors affecting the environment Yahoo is able to adapt to it. Yahoo always tries to anticipate the trends in the market and quickly embrace it. Role Of Human Resource Management Human Resouce Management is regarded as one of the most important functions in an organisation. It acts as a guideline for the organisation to add value to its business. One of the main roles of Human Resource management is to meet the needs of management, HRM is a strategic management tool that links people in an organisation towards the goals and objectives of the business. http://www.emeraldinsight.com/content_images/fig/0690170707001.png The Harvard analytical framework explains how the organisation operates in a business environment. Situational factors influence the organisations HR strategy choice. With reference to the work ethics of Yahoo! it conducts itself with integrity that upholds the values of the organisation. The style of management adopted is different from most business organisation they believe that humour is essential for success. The power distance between the top management and employers is low as Yahoo accepts view, ideas and opinions from anywhere within the organisation. By enabling employers to express themselves will lead to more dedication and commitment which in turn helps Yahoo to achieve their targets. Stakeholders interest is an essential aspect in an organisation. Yahoos management consist of high skilled and qualified people. To name a few one of them being Micheal J. Callahan who is the executive vice president of Yahoo! his role is to advise the companys management and board of directors on strategic and corporate matters. When it comes to Yahoos marketing strategy Elisa Steele is in charge Elisa handles the global marketing strategy as well as global communication and regional marketing. Yahoo! considers itself to be an equal opportunity employer and believes in treating it employers with courtesy and respect. With the wide number of employers working in Yahoo! coming from different backgrounds the organisation has zero tolerance towards unlawful workplace harassment and always strives to maintain an environment where all cultural backgrounds are embraced. The HRM policies of Yahoo! provide guidelines on how the organisation accepts its staff to conduct themselves and how communication between various departments should be carried out in a structured manner so that it is complaisant with the laws and regulations which are applicable to all their worldwide operations. David who works as the Chief Human Resouces Officer say I constantly listen to feedback from employees on how the HR processes can improve and do my best to address Yahoos concerns. Employers are encouraged to take up new challenges to learn more about the business and with that exposure they will be able to contribute immensely to the team and Yahoo! as a whole HR Outcomes The HR outcomes revolves around the commitment the employers have towards the organisation, The staff views and ideas are always considered by the management and discourage them to be spectator in the organisation this helps with developing an emotional bond between the employers and the organisation itself. Long Term Consequences It has been 15 years since Yahoo! established itself and during its time period it was been able to emerge as one of the top most successful companies in the world .With all the success it said gained Yahoo! has not forgotten the staff who have been with the organisation from the start and their efforts havent gone unnoticed . Conclusion In light of the above analysis undertaken by me for Yahoo! I feel that the communication strategy adopted by the firm is extremely efficient .Yahoo has adopted an excellent corporate strategy that enable the organisation to communicate corporate messages to all its stakeholders. Yahoo is one of the most successful media and communication enterprises in the internet industry. People from all over the world come to Yahoo to find information that matters to them the most and Yahoo never fails to deliver that to their customer. All the employers in yahoo are recognised and rewarded thereby sustaining their contribution towards the success of the company.With regard to corporate reputation Yahoo has consistently communicated and projected its corporate images towards the stakeholders as being authentic , unique and responsible with its association to a large number of charitable organisation and fight against AIDS.

Cost, Access, and Quality Essay

*Access to care may be defined as the timely use of needed, affordable, convenient, acceptable, and effective personal health services. Accessibility refers to the fit between the location of a provider and the location of patients. *Administrative costs are costs associated with the management of the financing, insurance, delivery, and payment functions. These costs include management of the enrollment process, setting up contracts with providers, claims processing, utilization monitoring, denials and appeals, and marketing and promotional expenses. *An all-payer system requires the participation of all major health care payers in a nationwide cost-containment program. APG stands for ambulatory patient groups, which are based on a patient classification and payment system designed to identify and explain the amount and type of resources used in an ambulatory visit. Patients in an APG have similar clinical characteristics, similar resource use, and similar cost. *Clinical practice guidelines (also called â€Å"medical practice guidelines†) are explicit descriptions representing preferred clinical processes. They are standardized guidelines in the form of scientifically established protocols designed to guide physicians’ clinical decisions. *Competition refers to rivalry among sellers for customers. In health care delivery, it means that providers of health care services would try to attract patients who have the ability to choose from several different providers. Although competition more commonly refers to price competition, it may also be based on technical quality, amenities, access, or other factors. *Cost-efficiency evaluates the relationship between increasing medical expenditures/risks and improvements in health levels. A service is cost-efficient when the benefit received is greater than the cost incurred in providing the service or the potential health risks from additional services. *Cost shifting refers to the ability of providers to make up for lost revenues in one area by increasing utilization or charging higher prices in other areas. *Critical pathways are case specific plans of medical care that identify along a time line w ho will provide what interventions and what the expected outcomes would be. *Demand-side incentives refer to the cost-sharing mechanisms that place a larger cost burden on consumers, thus encouraging consumers to be more cost conscious in selecting the insurance plan that best serves their needs and more judicious in their utilization. *Defensive medicine is the practice of medicine that involves prescribing tests and services that are not medically justified but are likely to protect physicians against possible malpractice lawsuits. *Fraud involves a knowing disregard for the truth. It generally occurs when billing claims or cost reports are intentionally falsified. It includes pro vision of ser vices that are not medically necessary and billing for ser vices that were not provided. *Outcome is the end result obtained from utilizing the structure and processes of health care delivery. Outcomes are often viewed as the bottom-line measure of the effectiveness of the health care delivery system. *Overutilization occurs when the costs or risks of treatment outweigh the benefits and yet additional care is delivered. *The term peer review refers to the general process of medical review of utilization and quality w hen it is carried out directly or under the supervision of physicians. *PRO stands for peer review organization. PROs are state-wide private organizations composed of practicing physicians and other health care professionals who are paid by the federal government to review the care provided to Medicare beneficiaries to determine whether care is reasonable, necessary, and provided in the most appropriate setting. *Quality has been defined as the degree to which health services for individuals and populations increase the likelihood of desired health outcomes and are consistent with current professional knowledge. *Quality assessment refers to the measurement of quality against an established standard. *Quality assurance is a step beyond quality assessment and is synonymous with quality improvement. It is the process of institutionalizing quality through ongoing assessment and using the results of assessment for continuous quality improvement (CQI). *Reliability reflects the extent to which the same results occur from repeated applications of a measure. *Risk management consists of proactive efforts to prevent adverse events related to clinical care and facilities operations and is especially focused on avoiding medical malpractice. *Small area variations refer to the unexplained variations in the treatment patterns for similar patients and health conditions in different parts of the country. *Supply-side regulation typically refers to antitrust laws in the U.S., which  prohibit business practices that stifle competition among providers, such as price fixing, price discrimination, exclusive contracting arrangements, and mergers deemed anticompetitive by the Department of Justice. *A top-down control over total health expenditures establishes budgets for entire sectors of the health care delivery system. Funds are distributed to providers in accordance with these global budgets. Thus, total spending remains within pre-established budget limits. The downside to this approach is that, under fixed budgets, providers are not as responsive to patient needs, and the system provides little incentive to be efficient in the delivery of services. Once budgets are expended, providers are forced to cut back services, particularly for illnesses that are not life-threatening or do not represent an emergency. *TQM stands for total quality management and is synonymous with continuous quality improvement (CQI). It is an integrative management concept of continuously improving the quality of delivered goods and services through the participation of all levels and functions of the organization to meet the needs and expectations of the customer. *Underutilization occurs when the benefits of an intervention outweigh the risks or costs, yet the intervention is not used. *The validity of a scale is the extent to which it actually assesses what it purports to measure. REVIEW QUESTIONS 1. What are the two main objectives of this chapter? 2. What are the three major cornerstones of health care delivery? 3. What is meant by the term â€Å"health care costs†? Describe the three different meanings of the term ‘cost.’ 4. Why should the United States control the rising costs of health care? 5. Name and describe the 9 major factors contributing to the high costs of health care. 6. What is a third-party payment/reimbursement? 7. Explain how, under imperfect market conditions, both prices and quantity of health care are higher than they would be in a highly competitive market. 8. Discuss price controls and their effectiveness in controlling health care expenditures. 9. Discuss the role of PROs (peer review organizations) in cost containment. 10. What are the two competition-based cost-containment strategies? 11. What does access to care mean? 12. What are the implications of access for health and healthcare delivery? 13. What is the role of enabling and predisposing factors in access to care? 14. What are some of the implications of the definition of quality proposed by the Institute of Medicine? In what way is the definition incomplete? 15. Discuss the dimensions of quality from the micro- and macro-perspectives. 16. Discuss the main developments in process improvement that have occurred in recent years.

Reflection Of Americanah Reflection - 1216 Words

Amanda Papanicolaou Ms.Brown Undiscovered Country October 11, 2017 Reflection of Americanah’s Ending The ending of critically acclaimed Chimamanda Ngozi Adichie’s novel Americanah can be interpreted in numerous ways. Evidently, it can be easily construed that these last finals events of Ifemulu’s life, portrayed in the book, are something of a happy matter and a earned conclusion to her complicated life and relationships that have taken place throughout the book. In it’s foundation, Americanah regards this ideal of a modern relationship that overcomes authentic struggles of relationships and social interactions in a period where people and society’s perceptions and influences are major factors. In doing so, Adichie compellingly†¦show more content†¦It is evident throughout the book that Ifemulu displays this conflict of identity in her relationships, her physical appearance, and her nature. However when the the societal/ cultural pressures and people in Ifemulu’s life celebrate and encourage her for her developments of American characteristics, it makes it even more difficult for her to find herself. Yet in attempt to get in touch with the person she desires to be through relationships like Curt and Blaine, Ifemulu subconsciously sabotages herself constantly which blinds her from seeing and gaining what she truly covets. However, although these struggles and adversity defined Ifemulu, it also gave her something t o gain; her true self. Therefore in the end when she doesn’t just suppress her insecurities regarding her identity, but she actually takes initiatives such as quitting her job for the the woman’s magazine in Nigeria, writing about things that truly matter to her such as the important issues of Lagos in her new blog, making peace with her past relationships that she subconsciously sabotaged when she was repressing her feelings, and by finding her independence and discovering the kind of person she is outside of relationships and pressures, we as readers as satisfied, because it is a coming of age story that most people can relate to and sympathize with, and when this very realistic character can transition out of

Political Philosophies From Plato, Locke, Hobbes, And...

Mia Love Poli Sci 51 Prof. Oifer 7/10/2017 Paper #1 Over the course of this paper, political philosophies from Plato, Locke, Hobbes, and Rousseau will be discussed. While some of their views on justice and power are similar, they do have many different beliefs on what is just and who should make it so. These philosopher’s perspectives will be uncovered to propose what justice requires be done to Abbot Kinney Boulevard in Venice, California. While focusing on Plato’s ideas, the paper will critique his ideas from the perspectives of Locke, Hobbes, and Rousseau. According to Plato, it is important to understand what is good, rational, and modest. Locke emphasizes individuals controlling themselves and their property focusing on life, liberty,†¦show more content†¦Justice should be controlled by wise rulers. because they will understand and know the needs of the community. It is important to wise and educated people in the community who know what is best for the community’s basic needs is in charge. Decisions from philosophers must be made with proper reason. â€Å"When is a man likely to succeed best? When he divides his exertions among many skills, or when he devotes himself exclusively to one? When he devotes himself to one (Plato 60). As the quote discusses, it is important that people who have some sort of specialty or wisdom about something, use their life to explore what justice is and how they should inforce it. Plato believes only those who are wise enough and understand what the surrounding community needs can be in power. Plato believes, on Abbot Kinney, those in the community who should make decisions about Abbot Kinney are researchers, intellectuals, and educators. Modern day that might look like professors, researchers, or philosophers who spend their time studying the city. Even city developers would be successful according to Plato because of the time they spend studying Abbot Kinney. Modesty and serving the community is most justice to Plato; he believes that Abbot Kin ney should be run by intellectuals who are dedicated to learning about Abbot Kinney and its surrounding community. According to Locke,Show MoreRelatedThomas Hobbes And John Locke1256 Words   |  6 Pages Differing greatly from the views of Plato, Socrates (as seen through Plato’s teachings), and Aristotle, modern philosophers focused more prominently on human nature instead of the pressing matters of diverse government systems. Granted, Thomas Hobbes and John Locke do discuss political systems to some extent, but they are nowhere near as invested in the ideas of the just and political systems which enticed Plato and Socrates. 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